About Us




After a career in the fashion industry, Jennifer Duff rose to the top of the professional bass angler circuits in the western U.S.  In 1988, she was invited by JBTA (Japan’s Bass Tournament Association) to live in Japan for one year (1989), competing in their bass tournaments and promoting the sport.  The tour was successful and as a result Jef International, Inc. was established in 1990, advising to Japanese distributors of sport fishing tackle on American products and designs as an exporter.  (The name “Jef” was actually Jennifer’s nickname among American fishermen friends and was quickly adopted by Japanese fishermen due to one easy pronunciation syllable.  Her identification became more Jef than Jennifer in the fishing circles, thus the chosen name of “Jef International, Inc.”)

The business expanded to other international markets by the mid 1990’s Lobina Lures lobinalures.com became a division of Jef in 1991 with the inception of Rico topwater lure endorsed by Rick Clunn.

We attribute our success to truly understanding fishing; the products, the sport and our customer’s markets.


Jennifer Duff, President

Nanna Guthrie ガスリー•ナナ, General Manager

Britni Rodriguez, Lobina Lures